Fundamental-Truth-About-Marketing---Online-or-Off

by Gary Konigsberg
by Gary Konigsberg
Fundamental Truth About Marketing - Online or Offline
Here it is...
Hit people where they are... not where you wish they were!
Safelists and traffic exchanges and all these gimmicky online marketing tools do have their level of workability. But you have to provide those people with what they need and then establish a relationship with them and then pitch them on what you selling. If you want to get people interested you have to help them and you have to communicate with them and then maybe they will be ready to be approached by you on something that will cost them something. So, if you are marketing through traffic exchanges then provide the prospects that are also using the traffic exchanges with tools such as these... Traffic Hoopla ( http://traffichoopla.com/cgi-bin/ref.cgi/10778/ ) with their traffic exchange ranking system, or Splash Page Brander ( http://splashpagebrander.com/affinc/pro.php?id=412 ) which will enable them to personalize their ad for each visitor at many of the top ranked traffic exchanges.
In fact, the best thing to do is to make a landing page. An example of such a page is here http://bettercoffeenow.com/nomonkey.html - See? It grabs your attention and then has one link (or a form to fill out) You could put together a page like that for traffic exchange resources and say something like – “Don't Surf Another Page Until You See This! Let Us Help You Maximize Your Results! CLICK HERE!” And that could be the whole page.
Anyway, getting back to the main point, what you want to do is to provide solutions for people and then you will make progress.
A way to get people into communication with you is to match their tone, do what they are doing, don't introduce something new and exciting and different and expect broad appeal because it will stand out primarily as something new and different that they don't feel totally comfortable with. Even in history, you will find that people who changed thier cultures were mainly combining things that were familiar and popular in a unique way... not introducing something completely new and different. Elvis Presley comes to mind. But we can talk about that another time. But even the derivation of the word “art” indicates a joining together in unique ways of something already there, in order to create something new
The important point here is be real to people, HELP them do what they are already trying to do and they will communicate back with you, sign up for your ezine, etc. - maybe even become a friend or business associate!
First thing that you have to do is to find out what people need and want. It's called surveying.
A survey can be of a massive number of people or just one. Don't assume that you already know because you can't possibly know. Until you actually ask them you won't know. And you will be surprised, when you ask them, to find that it might have been something that you never would have thought of.
Enjoy the adventure of allowing yourself to be surprised and enlightened rather than just going on your own conjecture. You will have fun and achieve greater success!
Once YOU become something familiar, you can introduce something a little more original. But you have to build that relationship first.
That is all that I have for you today. I really want to make sure you get this point. It will make a difference if you apply it. GARy KOnigsberg (Garko) - Providing Responsive Downline Building Leads to Network Marketing Pros Since 2002. Visit http://responsive-mlm-leads.com Also Enjoy Garko's Music at http://garkotunes.com